What we do

Whether you need strategic communications, community engagement, creative campaigns, media services, research insights—or all of the above—Vida delivers. We combine data, cultural fluency, and purpose-driven strategy to help you reach your audience and move them to action.

Strategic Communications

Clear messages. Real results.

Every great campaign starts with purpose. At Vida, we begin by understanding your goals—and your audience. We craft messaging that resonates, design materials that stick, and manage distribution across the right mix of channels, from social to earned media and everything in between. Engaging key internal and external parties, allies, cultural and community influencers delivers another level of impact. Our work doesn’t just inform—it inspires.

Services

  • Messaging

  • Content strategy

  • Social media strategy

  • Communications plans

  • Public relations

  • Storytelling

  • Newsletters

  • Digital communications

  • Transcreation

Community Engagement

Built on trust. Designed for impact.

Today’s communities expect more than information—they expect a voice. We create opportunities for two-way communication that is respectful, multilingual, and rooted in cultural understanding. Whether you're launching a new program or responding to community needs, we help you show up meaningfully and follow through with care.

Services

  • Public engagement plans

  • Multilingual community outreach

  • Digital strategies

  • Bilingual staffing

  • Events

  • Translation / Transcreation

  • Interpretation

Creative

Ideas that connect. Design that delivers.

We believe creativity is about connection—the kind that makes someone pause, click, share, or take action. From campaigns to branding to video production, we build creative that’s emotionally engaging, visually striking, and audience-aligned. And we never sacrifice cultural relevance for flash.

Services

  • Promotional campaigns

  • Branding

  • Visual identity / logo design

  • Graphic design

  • Web design and development

  • Video

  • Photography

Media

Where strategy meets reach.

Reaching the right audience takes more than airtime. We combine longstanding relationships trusted media outlets serving news in 10+ languages throughout the Pacific Northwest and data-driven strategy to design and execute campaigns that truly land. With deep expertise in multicultural media, we ensure your message gets delivered—clearly, effectively, and in the right language.

Services

  • Statewide Local, Multicultural, and Digital Media Planning, Buying and Execution

  • Traditional Print

  • Broadcast Radio/TV

  • Digital (Online display, Video, Connected TV, Audio, Podcast, Paid social media, Paid search, Retargeting, – Geo-fencing and more)

  • Campaign Reporting

  • Earned Media/Public Relations

  • Spokesperson media training

  • Interview coordination and briefings

  • Press release drafting and media outreach

  • Media monitoring

Research

Data with a human touch.

Understanding your audience isn’t optional—it’s essential. We bring a human lens to data, designing research that invites participation by the communities that matter and delivers clear, culturally relevant insights. Whether you're sitting on a pile of data or just beginning to ask the right questions, our team can help you make meaning—and make progress.  

Services

  • Research planning and design

  • Literature review

  • Market research

  • Focus groups and qualitative interviews

  • Polls and Surveys

  • Creative testing

  • Segmentation and gap analysis

  • Audience persona development

  • Data visualizations

  • Dashboards and data reporting