Eight Years In: TVA Has Entered Its Glow-Up Era 

Written By Amalia Martino

Eight years ago, The Vida Agency was born in a small office with a big vision: to make communications more inclusive, more human, and more impactful. Today, we’re eight years strong, and like any thriving 8-year-old, we’re leveling up, finding our voice, and… getting a whole new look. 

Spoiler alert: we’re refreshing our brand. 👀💅 

And it’s about time. At eight years old, most people are: 

  • Reading chapter books 

  • Losing teeth but gaining confidence 

  • Developing a strong sense of justice (relatable) 

  • Rocking questionable fashion choices (not us, though) 

At eight years in business, we’re: 

  • Growing stronger teams and deeper partnerships 

  • Tackling even bigger, more urgent challenges 

  • Helping clients reach more people, more meaningfully 

  • And evolving our brand to reflect who we are today 

Why a Brand Refresh Now? 

Because we’ve evolved. And our clients, and the world, have, too. 

When we started, inclusive communications were gaining momentum. There was curiosity and a growing recognition that speaking to everyone meant thinking differently. 

Now, eight years later — in an age when inclusive practices have come under attack — our work has spoken for itself. Campaign after campaign, we’ve shown that inclusive, community-centered communications aren’t just ethically right: they drive real results, for both society and business. 

So we decided it was time for our brand to reflect that truth. Our new look is bolder, cleaner, and more adaptive, just like our work. It honors where we came from and where we’re going.  

Same Purpose. New Era.

We’re still TVA: community-rooted, equity-minded, and results-obsessed. Our purpose remains crystal clear and more critical than ever:

From immigrant health coverage to neighborhood engagement to public safety campaigns, we show up with curiosity, humility, and heart. And now we’re doing it with a sharper wardrobe. 

Thank you to every partner, client, collaborator, and community member who’s helped us reach this milestone. We see you, we appreciate you, and we can’t wait to create what’s next — together. 

Now if you’ll excuse us, we have a birthday to celebrate 🥳 

Amalia Martino